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Archive for July 2011

Why Social Media?

So whats the big deal? Do you really need to be a part of this “phenomenon”?  Is it worth investing in?  The answer to both those questions is a resounding YES.

Maintaining a social media presence can be  invaluable for your business.  Not only does it put your business where your customers are, but it gives them a direct conduit to interact with you.  It also gives you a direct line to market to and interact with current and future clients.  It puts your business in front of literally thousands of faces that would otherwise most likely never hear of you.

Some other reasons why Social Media is a good idea:

1. Quick results – with social media you can develop content and be seen by thousands of visitors within the same day.

2. Flexible – Whatever your needs and your audience, there should be an option to use social media for your benefit.

3.  Predictable – once you know a social media audience pretty well, you can cater content to their preferences with a pretty high success rate. What you learn about social media can easily be duplicated to your other blogs or to serving clients.

4.  Increased traffic – success with social media will likely increase the number of inbound links you receive. Links will boost your search engine rankings and they’ll also drive click-through traffic your way. Both are generally high quality traffic sources.

If your business is not utilizing Social Media, you are missing a valuable opportunity!

For more information, click here –>

420 N. Church St. STE 1

Kalamazoo, MI 49007

(269)548-TECH (8324)

Tablets… the new PC?

Unless you’ve literally been under a rock these last couple years, you know that the iPad is the hottest selling computing device on the market.  Ultra portable touch screen thats super easy to use, crazy long battery life, and tons of cool and useful apps in the App Store.  Its easy to see how the iPad has created the frenzy it has.  It is also easy to predict the next phase… competition.

Apple has a well established reputation for creating products that inspire fierce loyalty from its users.  The iPad is near perfect, and the iPad 2 is even closer.  It’s going to be hard for any manufacturer to top that act.  Here’s a few of the better attempts:

  • Asus Eee Pad Transformer – Android 3.0, Nvidia Tegra 2 dual-core CPU, 10.1-inch capacitive display at 1280×800, full-size keyboard dock, card reader, HDMI-out, rear-facing camera, front-facing camera.  Asus has been making good netbooks for awhile now and this tablet dosent lower their grade.  One of the best Android tablets available.
  • Samsung Galaxy Tab 10.1 – Android 3.0, 1GHz dual core CPU, 1GB RAM, 16GB/32GB storage, 10.1-inch capacitive screen at 1280×800 (WXGA), 3MP rear-facing camera, 2MP front-facing camera, 3G.  This is the one to watch!  Arguably the best Android tablet currently.
  • Motorola X00m – Android 3.0, Nvidia Tegra 2 dual-core CPU, 1GB RAM, 32GB Flash storage, 10.1-inch capacitive LCD at 1280×800, proximity sensor, ambient light sensor, barometer, gyroscope, 5MP rear-facing camera, 2MP front-facing camera, 3G, 730g.  A second generation Android tablet that looks very exciting!
  • Blackberry Playbook – BlackBerry Tablet OS (QNX), 1GHz Cortex A9 dual core CPU, 1GB RAM, 7-inch capacitive LCD at 1024×600, 3MP front-facing camera, 5MP rear-facing camera, 400g.  The only non-Android tablet in the “one to watch” category, the Playbook promises a lot of future potential.

As you can see, the iPad cant be content to rest on its laurels.  It may hold the crown for right now, but the contenders are hot on its tail and ready to snatch the lead!  Definitely a race we are going to watch closely!

For more information, click here –>

420 N. Church St. STE 1

Kalamazoo, MI 49007

(269)548-TECH (8324)


…the Lion sleeps no more!

MAC OS X Lion has arrived!  The much ballyhooed upgrade to Snow Leopard has hit the Apple app store.  So far the reviews are very favorable.  The new features are welcomed by the majority of Apple crowd with much enthusiasm.  There is some contention that Lion has “borrowed” too many items from its “little brother” iOS.

Below are a few features that look like they were pulled straight from iOS:

Multi-touch Gestures – so far this seems to be a love/hate situation with the majority of Mac users.  Some call it counter intuitive while others praise its ease of use.  You can swipe between desktops, go back and forth in Safari, and to an extent Mission control.  Is the mouse finally dead for Macbook/Mac Air users?

Multiple home screens – more than just a re-hash of Spaces, you can easily go back and forth between your active applications with a swipe.

Mail UI – looks like a carbon copy of the Mail app on the iPad.  Meaning it has all of the goodness from that application as well.  Easy set-up, side by side interface… one of the best mail interfaces out there.

Full screen apps – self explanatory but cool nonetheless!

Have you tried Lion yet?  Let us know what you think!

For more information, contact: Silvano Vanegas or Nathan Welling

420 N. Church St. STE 1

Kalamazoo, MI 49007

(269)548-TECH (8324)


Summer Storms… are you ready?

The Summer Storm season is here!  Is your computer ready for it?  We at Geek Easy know that its not something that is on every computer owners mind, but it is definitely worth taking the time to protect your investment!

Below are some tips to help protect your computer:

Protect yourself with a surge protector. Cheap  power strips don’t cut it. Surge protectors and battery backups should be checked or replaced every few years to make sure they are still providing adequate protection.

If you know that a storm is coming, unplug your hardware, laptops, printers and other electronic devices from all power sources. More computers and other electronics are damaged during storm season due to power surges through modem and data lines — so be sure to also disconnect your DSL or Internet cable cord from the computer.

If your hardware is on the ground of your home or office, be sure to lift them from the floor to protect them from flood damage.

Finally,  be sure to back up your data frequently. This way your chance of forever losing important files is greatly lessened.

So keep your eyes to the skies and stay tuned for more info you should know!


Windows 8.. Are you ready for it?

Windows 8 Logo[image via]

Everybody seems to be buzzing about Windows 8 (those that arent talking about Google+ that is).  Microsoft seems to be pretty confident and agressive about this upgrade.  They arent hiding behind code names or playing the usual mis-information games.  The feature list so far is impressive.

What a lot of users are wondering is if this will be the consolidating upgrade.  Meaning  the one that finally kills off  XP, Vista, and even Windows 7.  The boys at Redmond have promised that Windows 8 will be hardware backward compatible.  Most likely if your PC can run Windows Vista or 7, you should be fine with 8.

Minimum requirements are likey be:

  • 1GHz CPU
  • 1GB RAM (for 32-bit systems) or 2GB RAM (for 64-bit systems)
  • 16 GB hard disk space (32-bit) or 20 GB (64-bit)
  • DirectX 9 graphics device with WDDM 1.0 or higher driver

The rumored appearance date is sometime 3rd – 4th quarter 2012.  Manufacturers should get it sometime around April 2012.  So look for retail PCs to come pre-loaded with Windows 8 this Christmas.

So what do you think?  Is it too soon for Windows 8?  Have you even upgraded to 7 yet?  We know there are still many XP users out there.  Will you upgrade to Windows 8?  We want to hear your feedback!